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Cannes Lions introduces country pavilions and award criteria updates. The Cannes Lions International Festival of Creativity, slated for 16–20 June 2025 in Cannes, France, has announced several updates ahead of its 72nd edition. Among the most significant changes this.
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Dec 14, 2023. Digital Essays 2023: AI’s Darwin evolution... Dec 14, 2023. FEATURED. Perfetti Van Melle’s Mentos Gum as sponsor of Al-Awwal Park Stadium. Top 15 cinema ads of 2023. Strategies for effective digital marketing. Winners’ Circle: Gambit on winning the UAE Agency of The Year. Top 10 account wins in the region across 2023.
TRACCS, Accordience partner to offer integrated local, regional …
1 day ago · The TRACCS - Accordience alliance enables clients to reach and influence diverse audiences across multiple markets with cohesive, culturally resonant messaging, as well as a comprehensive suite of services including brand communications, corporate and public affairs, financial communications, and digital and social media strategies.
MMS adopts new audience measurement tool ‘KSA TAM’
2 days ago · MBC Media Solutions (MMS) announced the adoption of ‘KSA TAM’, a newly introduced TV and streaming audience measurement system, during an event held in Riyadh on November 7th. The adoption was revealed in light of the decision by Saudi Arabia’s General Authority of Media Regulation to establish KSA TAM as the official national benchmark ...
Industry snapshot: OOH advertising for the performance age
1 day ago · OOH advertising offers unique opportunities to engage audiences effectively by delivering insights into environmental and contextual conditions, optimising placements to ensure maximum impact. This approach enhances the visibility of ads to drive engagement and results. As the attention economy evolves, OOH must stand out by cutting through the ...
Insights Archives - Campaign Middle East
Digital Essays 2023: Why people-first, not programmatic-first, is the key to growth
About - Campaign Middle East
Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
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Brands Archives - Campaign Middle East
544. Puck unveils ‘your creativity, infinite possibilities’ sustainability campaign
Ethical marketing: A ‘hook’ or a ‘good look’?
Nov 4, 2024 · Campaign Middle East speaks to several agency leaders who share open and honest opinions on the state of ethical marketing, sustainability initiatives, and ‘do-good’ CSR activities by brands and advertisers. We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations ...