How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

Nike’s new Elite EasyOn backpack was designed with innovative features making it accessible for as many athletes as possible, ...

It’s no secret that Jaylen Brown hates Nike. The Boston Celtics star blamed shoe company politics as the reason he wasn’t ...

The Boston Celtics are off to another promising NBA season start, possessing a 10-3 record early on. Of course, Boston faces ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...

What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...

It seems like not a day goes by without billionaire Elon Musk making headlines. The boss of X (formerly Twitter), Tesla and SpaceX is the world's richest person and has used his platform to make ...

A month has gone by since the last earnings report for Nike (NKE). Shares have lost about 8% in that time frame, underperforming the S&P 500. Will the recent negative trend continue leading up to ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...