Jordan Brand’s “Reimagined” Series is What Sneaker Culture Needs
How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...
Nike Shades Jaylen Brown With Petty One-Liner After Giannis Antetokounmpo’s Big Game
Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...
Nike’s new easy open backpack was designed to prioritize accessibility
Nike’s new Elite EasyOn backpack was designed with innovative features making it accessible for as many athletes as possible, ...
Nike and Jaylen Brown are taking shots at each other after Giannis’ historic night
It’s no secret that Jaylen Brown hates Nike. The Boston Celtics star blamed shoe company politics as the reason he wasn’t ...
Celtics’ Jaylen Brown calls out Nike over Giannis: ‘weird energy’
The Boston Celtics are off to another promising NBA season start, possessing a 10-3 record early on. Of course, Boston faces ...
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Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Jaylen Brown Catches Strays From Nike After Giannis Antetokounmpo’s 59-Point Game
Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...
Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...