With the Christmas holidays drawing ever closer, JD —the leading retailer for youth fashion and sportswear brands—has today ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on ...

While it’s legally sketchy, it’s also morally dubious. Kids who just want to look at memes have become the targets of a casino’s ruse. The company has a history of strange marketing gimmicks. In 2022, ...

The beauty giant — a favorite for many of us — has recently found itself under scrutiny following claims that it had donated ...

"The entertainment value will be epic," the billionaire said.

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...

Historically, teams would build a marketing campaign by thinking about a specific audience they want to speak to and the type ...

AI is playing a big role in helping brands find the right influencers and measure campaign success. Brands are shifting from giving free products to paying influencers for their work. TikTok remains ...

Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.