Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

Despite months of negotiations leading to a new, lucrative sponsorship deal with Nike, Barcelona still have a long road ahead ...

Step into the new year with fresh sneakers, from the iconic footwear brand that does it all. Inside, the best Nike styles, ...

Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

Naomi Osaka’s Play Academy has joined forces with Nike to promote sports access for girls in Japan. The partnership, which ...

The moves come the same month that CEO Elliott Hill started work and signal Nike will continue its renewed focus on sports.

Barkley pulled off the hurdle-seen-round-the-world in a pair of Nike cleats fashioned after LeBron James’ fourth signature ...

The Catalan giants have, following the odd dispute, entered into a 10-year partnership with sportswear giants Nike that is ...