In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

The OKC Thunder revealed its City Edition uniform for the 2024-25 NBA season on Tuesday. The new threads will be worn for six ...

The “Today” show this week took viewers to the Nike Sports Research Lab at the company’s headquarters near Beaverton for a segment about how Nike designs NFL uniforms, focused on the creation of new ...

Athletes and fans under the age of 30 know Deion Sanders for his television and coaching career. Everyone old enough to ...

Created to honour Japan's long distance relay runners, this collection has yielded some of the most coveted pairs in the ...

All-Nebraska football since 2015 Two-time Nebraska gold medalist Juan Gonzalez of Fremont is heading to the Nike Cross ...

Nike Celebrates Indigenous Culture and Centers Native Youth in New N7 Collection | Nike has unveiled its latest N7 Collection ...

An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

New York Knicks and ESPN broadcaster discusses what the Indiana Fever rookie's impact on the WNBA has been in a short time.

When Maltese football sensation Haley Bugeja started kicking a ball at age five, she played alongside the boys—there simply ...