Mobile marketing offers an unparalleled opportunity to reach patients where they are – on their smartphones. Text messages have a 98% open rate, with 90% of messages read within three minutes of ...

It is not uncommon to see patients bring in over-the-counter herbal remedies for common symptoms such as anxiety and fatigue. In some cases, these generic remedies offer clinical improvements, but in ...

The National Patient Safety Foundation defines patient safety as the avoidance, prevention and amelioration of adverse outcomes or injuries stemming from the process of health care. 1 The Office of ...

Many acupuncturists are trauma-informed practitioners and already well-positioned to support patients who are moving through ...

Chronic psychogenic pain can be felt anywhere in the body, and may vary in location and intensity; although it most commonly presents as headache, muscle aches, abdominal pain, or back pain. Western ...

It’s time to discuss some “secrets in plain sight” that I believe will help acupuncturists increase their profitability.

The term great implies that this point is oriented to the realm of spirit. Bones, as we have seen, refer to the deepest and ...

There is a huge disparity between how we as an industry view ourselves and how different entities view us. It's important to ...

Xerostomia (dry mouth) may occur in conjunction with radiation treatment for cancer, particularly head and neck cancer, and may become chronic post-treatment. A new randomized clinical trial compared ...