Nike’s new Elite EasyOn backpack was designed with innovative features making it accessible for as many athletes as possible, ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

It isn’t like Nike hasn’t had a robust direct-to-consumer strategy for years, with over 1,000 Nike retail stores, a dedicated Nike.com website, and weighty presence on Zappos.com, an Amazon ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

It’s no secret that Jaylen Brown hates Nike. The Boston Celtics star blamed shoe company politics as the reason he wasn’t ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Nike’s new CEO Elliott Hill stepped into his new role on October 14 facing a complex, intertwined number of challenges, not least of which is restoring the company to growth mode after dropping ...

What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...

Ricky Mulvey: Nike's got a long walk back. You're listening to Motley Fool Money. I'm Ricky Mulvey. Joined today fresh from his side hustle as a longshoreman. It's Jason Moser. Jason, thanks for ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday's overtime win ...

Nike (NKE) stock spiraled Wednesday after the athletic apparel and footwear retailer reported mixed results for its fiscal first quarter, withdrew its full-year guidance and postponed its investor ...

Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...