During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball ...

Strauss sees the partnership as important to raising brand awareness after entering the U.S. market last year. CEO Henning ...

Rogers Communications' plan to buy out Bell's ownership share of Maple Leaf Sports & Entertainment could become a big victory ...

The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.

It’s far from a done deal. Sports Illustrated reported that, in addition to the acknowledged bids from investors in Houston, ...

Major League Baseball on Friday announced a new multiyear international partnership with European workwear leader STRAUSS ...

The logo of a Germany-based sponsor will adorn the ... as well as clubs such as Bayern Munich of the German Bundesliga and Liverpool FC of the English Premier League. The batting helmet ...

The new Champions League should inscribe Gordon Gekko's maxim from the movie Wall Street in its logo: "Greed is good". The ...

Interest in the National Women’s Soccer League is still making gains too. Soccer fans successfully rallied to bring the Angel ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A surge of renewed interest is bringing new fans (like me) to L.A.’s professional women’s sports teams. The message I got from long-time fans? The more the merrier.

Salem's newly founded baseball team has settled on its name ahead of its inaugural season in the West Coast League. On ...