The Caitlin Clark effect was on full display at the Indiana Fever guard’s outing at an LPGA event this past week, when Clark was mobbed by fans for autographs and even had professional golfers asking for pictures.

Her agent, Erin Kane, shed light on negotiating deals for the Rookie of the Year, who has increasingly become one of the most in-demand athletes today. "As far as clients like Caitlin, she's one of one, and so it really is just about setting the market," said Kane on the "Diggin' Deep Podcast" on Wednesday.