The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

The restaurant chain is leaning into embattled platform X to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

Busch Light saddled up a new partnership with professional bull rider Derek Kolbaba as part of the Anheuser-Busch InBev (AB InBev) brand’s continued commitment to country culture, according to a press ...

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

Avalere Health is proud to announce the appointment of Corrina Safeio as its new President, Global Marketing and EVP, ...

Target has partnered with a range of famous designers over the past quarter century, helping to bring high-end ideas to affordable retail. The big-box store’s latest limited-time collaboration, ...