A player's NIL valuation estimates the monetary value of their name, image and likeness. NCAA rules on athletes accepting benefits and earning money for their name, image and likeness changed ...

For years, the NCAA specifically barred athletes from receiving money for the use of their "name, image, and likeness" in order to maintain their amateur status. Instead, the schools, teams ...

They established that an athlete has an economic right to name, image and likeness deals in Ohio v. NCAA. They also protected schools’ rights to support such deals in Tennessee v. NCAA.

Post-2024 elections, college sports face major NIL policy changes, as a GOP-led Congress seeks a unified federal standard, ...

cutting their time at the NCAA Division I level and, by extension, stifling their ability to fully capitalize on lucrative Name, Image, and Likeness (NIL) deals. Pavia’s story exemplifies how ...

Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players ...

CHAPEL HILL, N.C. – After a decade of pushing back against student-athletes profiting from their name, image and likeness, the NCAA’s Board of Governors voted unanimously on Tuesday to permit ...

Student-athletes may enter into agreements that provide compensation in exchange for the use of their name, image, and likeness without jeopardizing their athletic scholarship or National Collegiate ...

NCAA settlement has captured national headlines ... Outside the classroom, he advises companies, schools, and collectives on Name, Image, and Likeness best practices. His academic research focuses ...

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have committed to ...

UCLA athletic director Martin Jarmond has had his contract renewed through 2029. The university announced the extension on ...

As 2024 comes to a close, permutations in the arena of name, image and likeness (NIL) impacting collegiate athletics continue ...