Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The agency employs a data-driven approach to Amazon advertising, performing in-depth keyword research and competitor analysis to develop fully custom PPC campaigns tailored to your business ...

The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

Performance Plus is also part of the overall effort to simplify the Amazon Ads user experience. Another announcement this week, MacLean said, is that Performance Plus campaigns can now be set up in ...

In addition, Amazon Ads is working on launching long-term sales insights, which estimate future sales potential based on how effectively campaigns move new customers down the purchase funnel. These ...

However, Nikhil Lai, senior analyst at global consultancy Forrester, said Amazon’s advertising business, while slowing ...

Vice President of Amazon Ads Kelly MacLean highlighted the evolution of the digital advertising landscape and emphasized the need for technology to simplify campaign planning and optimization.

Simplified campaign optimization with AI-driven performance Amazon Ads also announced enhancements to Performance+, the always-on, automated optimization capability within Amazon DSP. Performance+ ...