Adobe premiered Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today.

Adobe's foray into generative AI has certainly had its bumps in the road. Adobe users were angered over a vague update to its terms of service that had them concerned the company

Adobe is positioning Firefly Video as an essential part of the modern editor’s toolkit—empowering creators to elevate their projects.